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About Us

Strategic Direction

The New Brunswick Museum’s Strategic Plan sets the course for an inclusive and future-focused institution.

With a bold vision to serve all New Brunswickers and position the museum as a leading heritage institution in Canada, our strategic plan is a framework to ensure the museum evolves to meet the needs of today’s communities—and tomorrow’s generations.

Our Vision for Cultural Engagement

We envision the New Brunswick Museum as a thriving cultural institution and community space that connects people to the stories, identities, and environments that shape New Brunswick. Through inclusive exhibitions and engaging programs, the museum will spark curiosity, support learning, and foster pride in our shared heritage.

This vision emphasizes meaningful relationships with Indigenous communities, regional partners, and the public to ensure the museum remains relevant, representative, and resilient. Innovation, sustainability, and accessibility are central to how the museum will fulfill its role as a cultural and educational leader.

Mission

The New Brunswick Museum is New Brunswick’s provincial museum. As such, it is a principal repository and steward of material that documents or represents the natural and human history of New Brunswick and other related regions.
In partnership with institutions and communities we collect, preserve, research and interpret material to foster a greater understanding and appreciation of New Brunswick provincially and globally.

Vision

The New Brunswick Museum is a collection-based public institution which engages people, in both official languages, contributing to the knowledge and understanding of New Brunswick’s cultures and natural environment.

The Next Chapter
01
Engagement
Deepen engagement across the province through inclusive storytelling, expanded partnerships, and digital experiences that make the museum accessible to all.
02
Preservation
Safeguard and maintain cultural and natural heritage, ensuring its availability for future generations to appreciate and learn.
03
Education
Provide diverse learning opportunities through workshops, lectures, and programs that inspire curiosity and knowledge in all ages.
04
Innovation
Renew the museum’s physical presence through new facilities that meet modern standards. Implement cutting-edge technologies and creative approaches to enhance visitor experiences and increase accessibility to exhibits.
05
Collaboration
Build strong partnerships with local organizations and communities to enrich cultural dialogue and promote shared heritage.
06
Sustainability
Strengthen governance and capacity to support the museum’s long-term success and community relevance. Adopt eco-friendly practices in museum operations to protect our environment and ensure resources for future generations.