The New Brunswick Museum (NBM) has launched a new digital project on its website ( www.nbm-mnb.ca ) called “Reviving Our Memories”, that explores heritage through a different lens, as it relates to cultural wellness.

Pairing some of the NBM’s art collection with music, the activity provides an opportunity to revive memories and spark conversations for all ages through questions among family, friends, colleagues and classmates.

What was originally created as a targeted seniors program has transformed over the pandemic year into something geared more for all generations to enjoy!

Dominique Gélinas, Head of Exhibitions and Visitor Experience shares “The concept of heritage carries different meanings for each of us. As part of our individuality, it accentuates the deep meaning and richness of the human experience. There is increased awareness of the relationship among wellness, heritage, and art in the world of museums.” She states, “In fact, visits to museums are being prescribed by healthcare providers as an avenue to engage with the world, to discover the beauty around us, and to reaffirm meaning in life.”

Learning new things and connecting notable moments of our own experiences and history to a broader social context is beneficial to our individual mental health and wellness.

The NBM would like to thank the Greater Saint John Community Foundation for the Smart and Caring/Old Ladies Home of Saint John Grant and the Atlantic Canada Opportunities Agency (ACOA) for financially supporting this project. This support made it possible for the NBM to develop and to offer this program free of charge on our website, which serves to increase the accessibility of cultural experiences across the province and beyond.

“The Government of Canada is committed to investing in initiatives that support the wellness of Canadians – strengthening communities and contributing toward the region’s recovery from the pandemic,” said Wayne Long, Member of Parliament for Saint John – Rothesay. “I’m pleased the NBM has officially launched this innovative program to encourage people of all ages to explore cultural and heritage experiences that spark memories and joy.”

MP Long spoke on behalf of the Honourable Mélanie Joly, Minister of Economic Development and Official Languages, and Minister responsible for ACOA.

“The generous financial support from ACOA and the Greater Saint John Community Foundation to allow the New Brunswick Museum to reach new audiences and carry out its pan-New Brunswick approach is greatly appreciated “says NBM CEO Bernard Riordon.

The NBM would also want to thank you in advance for trying this new activity and for sharing the conversation with your family and friends.

The Government of Canada has invested a total of $92,250 through ACOA’s Regional Economic Growth through Innovation (REGI) program, to help the organization pivot and adapt to the challenges brought on by COVID-19.

For more information:

Caitlin Griffiths or Aristi Dsilva
Communications and Marketing,
(506) 654-7059 or (506) 643-2358
info@nbm-mnb.ca

Ann Kenney
Senior Communications Officer
ACOA NB
Ann.kenney@canada.ca