13 May 2009

New Brunswick Museum Attendance Up Significantly


The number of visitors to the New Brunswick Museum increased by 30% in 2008/2009.  New Brunswick Museum Director and CEO Jane Fullerton announced these results, indicating that “in a year when tourism in New Brunswick was generally down, we were very gratified by this significant increase in attendance.” In total, 67,313 people visited the Museum in the year ending March 31, 2009.

Fullerton reported that the increase in attendance over the previous year began in July and continued for the remainder of the year. In the summer months, one third of the Museum’s visitors are from outside New Brunswick.  Of these, 63% are from the United States, 32% from other parts of Canada, and the remainder from other countries.

Part of the increase is attributed to the cruise sector. The Museum attracts both walk-in visitors from cruise ships as well as those participating in shore excursion packages sold on board.  In total, 8,282 cruise passengers visited the Museum in 2008, an increase of 14% over 2007.

The Museum also experienced a strong increase in visits to the Museum from those who live in New Brunswick. Studies indicate that the cost of admission, although viewed as an excellent value by visitors from out of province, is a barrier for many local residents. The Museum offers free admission on a number of special days each year, including Canada Day, New Brunswick Day, Acadian Day, Loyalist Day and National Aboriginal Day. Attendance on these days increased in 2008. A free admission day was added in November in conjunction with the Santa Claus parade, and admission fees were waived throughout the month of February.  Fullerton commented that “this is one way we can help make the provincial museum accessible to more New Brunswickers and it contributed to our increase in attendance.”

Fullerton noted that, in view of these results, “we are cautiously optimistic about the 2009 season. We are holding the line on regular admission prices, in order to continue to provide an excellent experience and value for our visitors.”

For more information:

Vita Kipping
Community Relations
New Brunswick Museum
Ph: 506-643-2358